Did you know that 86% of candidates say that the reputation of an organization as an employer is extremely important when considering a job offer?

This statistic is important enough for organizations to focus on a strategy for building their employer brand. A positive employer brand attracts the best talent and, in a candidate-driven market it can be a decisive factor to become the employer of choice. Employer branding is both, your reputation among the job seekers and your current workforce. For example, your marketing team is doing a fantastic job of selling your product or service, but your HR team is struggling to acquire or retain talent, you should take it as a sign to looking into your employer brand.

In today’s digital world where job seekers, almost 75%, according to a LI survey, look at a brand’s social media profiles to gauge the reputation of an organization and 69% would not apply if they don’t like what they see. Therefore, projecting the right image is extremely critical.

Organizations should approach employer branding as a means of creating a business identity. You must find a creative and engaging way to present your brand to the world. Actively showcasing all the things that make your organization special like employee stories, customer testimonials, highlighting your learning and development initiatives or anything that demonstrates that what a fun and relaxed environment your organization has can go a long way in creating an employer brand.

An active presence on social media will enable your organization to stay on top of mind for both, active and passive talent. Remember, positive employer branding will help you to attract and retain quality employees, who are crucial to the success and growth of your organization.