We all know that in today’s world branding is  important. Professionals – especially salespeople, invest a lot of time and useful resources in constructing brands. We have trained at it – and we’re good at it. But how often do we apply the same logic to create our own personal brand? The answer would be a big no for a majority of people.

Your LinkedIn profile is probably the single most significant, professional tool you can use to create your own brand. In other words, LinkedIn Profile is like a CV in digital format. Hence. to create opportunities and connections, in a competitive job market,  make your LinkedIn profile visible effectively.

Here are a few key tips

• Use a formal and impressive profile picture.Select an attractive “Headline” for the profile. It might be your current job designation.
• Include additional Learning expertise and qualifications.
• Mentioning the industry sector precisely, this will help to promote your LinkedIn profile and connect to the right people.
• Link skills to experience to generate interest in your profile
• Unmask your profile by joining a professional group on LinkedIn.
• Summarise your profile in such a way that recruiters can easily spot you. A summary is one of the important aspects of search engine optimization of your profile.
• Do complete all the necessary steps thoroughly. That could help to boost your profile significantly.

Keep in mind

• Set your profile to be public.
• Let it be unique for yourself by customizing your URL setting.
• Just don’t keep adding people randomly. Focus on growing your network.
• Comment on interesting articles, this will raise your profile with others.